12/05/2011 - Brand launch
As you can imagine we had a lot of fun with this, starting with a blank canvas. We developed a set of criteria; for example was the name distinctive, was it easy to spell and pronounce. When testing our ideas against these criteria, the name that continually kept winning on all attributes was Z. We are delighted with the name and very confident that it will become an iconic kiwi name and brand in New Zealand over time.