Why did you choose the colours you did?

12/05/2011 | FAQs - Brand launch

We carried out an extensive evaluation of what colours were being used in the NZ marketplace. This work along with our consumer testing led us develop our colour palette. We feel it is bright, energetic and warm.

The colour combination of indigo and amber is unique and ownable. We feel these colours will stand out day or night from the surrounding natural landscape, as well as against other competing signage in the broader retail environment.

Tags - Launch.


You may also like...

Why Z?

12/05/2011 - Brand launch


Need more information, want to share your opinion, or tell friends about this?

Got a Question?

Got a Question?

What do you reckon?

What Do You Reckon?

Discuss this

Discuss This