24/08/2011 - General News
On 6 July Z Energy opened its first Z service station outside of Auckland. The new forecourt service, top quality baking and espresso coffee came in perfect time for the bad weather, snow and ice that have battered the country in the past two weeks.
“Waiouru is the heartland of New Zealand and many thousands of Kiwis travel through the town at this time of year. So it has been a great place to open one of our pilot service stations as we roll out our new kiwi brand throughout the country,” said Z CEO Mike Bennetts.
Z has replaced the Shell logo to better reflect its local ownership, but more importantly to provide a new kiwi service experience and offering designed to meet what Kiwis said they wanted from a New Zealand service station.
At each of the pilot sites, Z Energy has celebrated the opening by inviting customers to vote for their preferred local charity when they filled up at the new Z branded service stations.
“Not only are the profits from the Z business being kept in New Zealand and going towards meeting the costs of superannuation, we are also supporting New Zealand businesses in our offering, by buying locally as much as possible. Finally and most importantly we also want to support our local communities.
“We wanted to do that from day one – so at the opening of each Z site we have committed $5000 to go to local community organisations as part of our opening celebrations.
“Our customers have been able to cast a vote for one of four local community organisations that were selected by our local staff,” said Mike.
Each customer who filled up at Z Waiouru got a token to vote for their favourite group and the $5000 has been split according to the percentage of votes each community group received.
Mike said: “We’re a Kiwi company operated locally so inviting locals to choose the charities that matter most to them is a reflection of what matters to us – local operations benefiting local people,” he said.
“We really appreciate the support the local community has shown in visiting our site and voting for their preferred charity, and the feedback they have been giving us on what they like about our new service stations, what we could do better, and some ideas of their own.”
The votes are now in and the highest number of votes went to the Palmerston North Westpac Rescue Helicopter, followed by the Waiouru Cancer Society, The Order of St John Ambulance – Waiouru and the Taihape Volunteer Fire Brigade.
“The choice of the emergency services very much reflects the geographic location of Waiouru and the recognition of what a big difference these organisations make when disaster strikes in places outside of large metropolitan areas,” Mike Bennetts said.
As with all Z service stations, the site is operated by locals. In the case of Waiouru, the local operators are Kevin Craw, Cherie Rose and Serena Rose.
At Z Waiouru our customers voted for the $5000 to be divided in the following way:
Palmerston Nth. Westpac Rescue Helicopter
Waiouru Cancer Society
The Order St John Ambulance - Waiouru
Taihape Volunteer Fire Brigade