About Z

Z is for Waiouru

06/07/2011 - General News

Jonathan Hill

As winter starts to bite and the skifields finally open, motorists heading to and from the Central North Island winter playground will be able to experience the first Z service station outside of Auckland when it opens in Waiouru today.

Contractors have been at times working in snow to bring the Z site to completion.

Z Chief Executive Mike Bennetts said he was particularly pleased to be able to bring Z to Waiouru, and thanked contractors and staff who have worked in very cold conditions.

“Waiouru is heartland New Zealand and many thousands of Kiwis travel through the town at this time of the year. It’s great to be able to now offer much improved services and a distinctly Kiwi experience to motorists,” he said.

Other service stations in the town have closed, leaving the new Z site as the only service station in the town and surrounding areas.

“The fact that we’re the only service station in town highlights that Z is for New Zealand. At this very cold time of the year, it’s great to be able to bring forecourt service and a top quality bakery and espresso coffee offer to motorists in Waiouru,” said Mike.

The decision to replace the Shell logo with a new brand that reflects the local ownership of the business was developed following one of the largest pieces of customer research into what Kiwi consumers want in a locally owned service station.

“We reckon customers deserve better than what they’ve had up until now, customers deserve a truly local option and we reckon New Zealand is ready for a change. From today, people travelling through Waiouru will be able to experience the Z difference,” said Mike.

The completed Z pilot stations are: Skyway, Greenlane and Takanini, Auckland; Waiouru; To be completed over the coming month are: Shirley and Linwood, Christchurch;  Harbour City and Mana, Wellington; Turangi; and Putaruru.