29/07/2011 - General News
Z Mana has arrived, and customers will be able to vote for their favourite local charity when they visit the new site to fill up.
Z Mana, at 143 Mana Esplanade, was officially opened this morning by local MP Kris Faafoi.
The opening of the site is the latest in a 10 site pilot programme, from which Z Energy aims to receive customer feedback that will help the company refine its offer.
Z is jointly owned by the New Zealand Superannuation Fund and Kiwi company Infratil. The decision to replace the Shell logo with a new brand that reflects the local ownership of the business was developed following one of the most significant pieces of customer research into what Kiwi consumers want in a locally owned service station.
“As Z Energy, we can now bring our customers a new retail offer under a brand that is all about New Zealand,” said Z CEO Mike Bennetts.
“The Z brand will provide a visual point of difference and our customers will know they’re supporting a Kiwi company when they shop with us. But more importantly, our new look stores will provide customers with a completely overhauled and significantly improved offer,” Mike said.
“With the Z brand we have redesigned our stores and our offer around what people told us they want - we have made a commitment to forecourt service and we will be offering café quality food and coffee.”
Those travelling along state Highway 1 will also be pleased to know that the new Z site will have upgraded, clean, modern restrooms.
“We’ll deliver all of these things under the Z brand and we’re going to support New Zealand businesses along the way – for example our new pies are produced in the Hawke’s Bay, and our cupcakes are made by Laurel Watson in Auckland.”
Mike said that, perhaps above all else, customers wanted Z to contribute to the New Zealand economy and to things that matter in our local communities.
“So, while the profits from the Z business will be kept in New Zealand and go towards meeting the future costs of our superannuation, we will also be investing directly in the things that matter locally,” he said.
As part of the opening, Z will be donating $5,000 to community organisations, with customers able to vote from four local community organisations. For the Mana site, this $5,000 will be allocated, according to customer votes between the following charities:
Bellyful: Prepares and delivers free meals to new mums in need.
Mary Potter Hospice Porirua: Provides specialist care to people living with a terminal illness.
Mana Volunteer Coastguard: Responsible for search, rescue and training for the wider Mana area.
Friends of Mana Island: Implements the restoration plan for Mana Island through re-vegetation and species preservation.
“We have deliberately chosen the location of pilot sites to enable feedback from as great a cross-section of New Zealand as possible. We are excited about hearing what the Mana community think about our new site as well feedback from travellers driving up or down State Highway 1,” said Mike.
Z Mana will be open to the public from 11am on Friday 29 July, so come in, fill up, try a coffee, pie or cupcake, and vote for your favourite community organisation.