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11/01/2011 - General News

Shell customers to benefit from new technology roll-out

Greenstone Energy today said a decision to replace all point of sale systems across its Shell-branded service stations and truck stops would enable it to deliver even better service to customers and provide a platform for new technologies.

Greenstone has signed a contract with Kiwi technology company Fusion Transactive to replace all point of sale systems at company operated service stations and selected truck stops nationwide.

Greenstone’s General Manager of Retail, Mark Forsyth, said the $10m investment in new technology will increase the speed of transactions and improve customer service. 

“Earlier this year, we undertook a huge amount of customer research which told us what mattered to our customers and what they expected of a new Kiwi fuel supplier.

“We’ve listened to our customers and have committed to a number of initiatives which will enable better service. One component of this commitment to giving our customers what they want is replacing our point of sale technology.

“The technology developed by Fusion Transactive not only makes it faster to process a customer transaction, it gives us a future proof platform to lower our costs which we can then pass on to our customers in the form of lower prices” he said.

Fusion Transactive was selected by Greenstone as a result of a competitive tender process.


“Fusion Transactive is an innovative New Zealand company that is consistently first to market with world-class state of the art technology. Their commitment to customer satisfaction equals our own and we are excited to be partnering with them,” said Mark Forsyth.

Fusion Transactive Chairman, Sir Peter Maire, said Fusion is a world-leading supplier of site automation and payment systems to the retail fuels industry globally, with offices in Malaysia, China, South Africa, Australia and New Zealand and significant product installations in Malaysia, Africa, India, the Middle East, South East Asia, Hong Kong, Australia, New Zealand, and South America .

Fusion's product history spans more than 30 years, and they have been at the forefront of ‘Pay at Pump’ initiatives, developing many “first in world” products.

Sir Peter Maire said Fusion Transactive was delighted to be partnering with New Zealand’s leading locally-owned fuel retailer.

“This announcement demonstrates Greenstone’s commitment to investing in New Zealand and to delivering an innovative, user-friendly, cost-effective and streamlined service, which translates into a better experience for its customers,” he said.

The new point of sale technology will be piloted by 30 June 2011, with a full rollout commencing after then.

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