Z App recognised at Design Best Awards 2024
October 25, 2024
The Z App was recently awarded a silver pin in the Digital Products category at the Design Institute of New Zealand (DINZ) Best Awards 2024, recognising the work undertaken to enhance the customer experience when using the App.
With features such as Sharetank, Pay-by-Plate and Pre-Order (food and coffee), the Z App has become a key part of Z’s customer offer.
“We recognise many of our customers expect us to have a strong digital presence, to make their Z experience more seamless. Whether this is so they can fuel up and pay quicker, or pre-order their coffee so it’s ready and waiting for when they arrive at their local Z, our app makes this possible,” says Vance Anderson, GM Digital at Z Energy (Z).
Acknowledging the digital landscape continues to evolve, Z’s team decided to undertake an extensive review of the existing app, to see if there were opportunities to enhance the user experience. The project, dubbed ‘Z App 2.0’, was developed with support from digital agency Rush.
Extensive research was undertaken by the Z and Rush teams, to look at what we could improve or enhance for our customers. The intent was to simplify daily tasks by providing an integrated app where the digital and on-site experience interacted seamlessly together, addressing customer needs in a fast and hassle-free manner.
Following several discovery sessions and workshops, the team decided to undertake a complete overhaul of Z’s existing app, creating a new and improved version. As a result, Z App 2.0 is now better tailored to the users’ needs and individual profiles.
“Following the launch of our new app, we have seen significant growth in New Zealanders downloading the app, and positive feedback from users has improved our ratings within app stores. It is a fantastic result for us and most importantly, our customers,” says Vance.
Congratulations to all of the team involved in bringing this work to life.